Be Kind ATL began as a stubborn idea: that Atlanta's makers and small business owners deserved a stage — and that downtown was the right place to build it. We pitched to Central Atlanta Progress' Retail Ready Accelerator, won, and turned a dream into a reality timed to the 2026 FIFA World Cup.

Our curated shop carries greeting cards, apparel, art prints, home décor, locally made food and beverage products, and one-of-a-kind keepsakes — all sourced from local and independent Atlanta brands. Every product represents someone who built something in this city, and every sale reinvests in the community that made it possible.

Be Kind ATL is also available as a rental event space for brand activations, product launches, and private gatherings — a beautifully curated backdrop rooted in Atlanta's culture.

Open June through August 2026 at 201 Peachtree Street. Come find us.